Privacy Policy

Last updated: 17 April 2026

1. Introduction

BritBet Standards ("we", "us", "our") is committed to protecting your privacy. This policy explains how we collect, use, store, and secure your personal data when you use britbetstandards.org, in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who We Are

BritBet Standards is an independent UK affiliate comparison website. For UK GDPR purposes, BritBet Standards acts as the data controller.

Contact: privacy@britbetstandards.org

3. Data We Collect

We may collect the following categories of data:

Usage Data

Visited pages, time on site, clicked links, browser type, IP address, and device details. This data is collected automatically through cookies and analytics tools.

Contact Form Data

If you contact us, we collect your name, email address, and message content so we can respond.

Cookie Data

Your cookie consent choices, stored in cookies on your device.

4. How We Use Your Data

We process your data for these purposes:

✓To deliver and improve our website and comparison services
✓To analyse traffic and visitor behaviour (with your consent)
✓To respond to enquiries and provide support
✓To maintain site security and reliability
✓To meet legal obligations under UK law
✓To send marketing updates (only with explicit consent)

5. Cookies

We use cookies and similar technologies. We operate with Google Consent Mode v2, so analytics and marketing cookies are enabled only after explicit consent.

Required

Essential Cookies

Needed for core website functionality. These cannot be switched off.

Optional

Analytics Cookies

Help us understand site usage (e.g., Google Analytics). Set only with consent.

Optional

Marketing Cookies

Used for conversion tracking and ad relevance. Set only with consent.

Optional

Preference Cookies

Remember your settings and choices. Set only with consent.

You can update your cookie choices at any time via the cookie banner.

6. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases to process personal data:

Consent: For analytics and marketing cookies, plus marketing communication.
Legitimate Interests: For site security and fraud prevention.
Legal Obligation: Where processing is required by applicable law.
Contract: To handle enquiries and contact form requests.

7. Data Sharing

We do not sell personal data. We may share limited data with:

Analytics providers (e.g., Google Analytics) - only with your consent.
Betting operators - we may pass click tracking data (such as click IDs) for commission attribution.
Legal authorities - where disclosure is required by law.

8. Data Retention

We keep personal data only as long as needed. Contact form data is retained for up to 12 months. Cookie consent records are retained for up to 13 months. Analytics retention follows each provider's default settings (typically 14 months for Google Analytics).

9. Your Rights (UK GDPR)

Under UK GDPR, you can exercise the following rights:

Right of Access

Ask for a copy of your personal data.

Right to Rectification

Ask us to correct inaccurate personal data.

Right to Erasure

Request deletion of your personal data ("right to be forgotten").

Right to Restrict Processing

Ask us to limit how your data is processed.

Right to Data Portability

Receive your data in a machine-readable format.

Right to Object

Object to processing based on legitimate interests.

To exercise any of these rights, contact us at privacy@britbetstandards.org. You also have the right to lodge a complaint with the ICO at ico.org.uk.

10. Security

We apply appropriate technical and organisational safeguards to protect personal data from unauthorised access, loss, or destruction. These include SSL/TLS encryption, secure hosting, and restricted access controls.

11. Changes to This Policy

We may revise this Privacy Policy occasionally. Any updated version will appear on this page with a refreshed "Last updated" date. Please review this page periodically.